Korean Unicorn Startup, Karrot, Establishes Footprint in the Toronto Region 

Karrot, a hyperlocal community app company based in Korea, has opened its office in Toronto, with plans to build out its headquarters for global operations in the city. Karrot is an app that allows individuals to buy and sell second-hand goods within their neighbourhood. Since its launch, it already has 22 million downloads. Karrot is uniquely hyperlocal, which means that buyers can only browse listings from sellers located within a 6 to 20 km radius, verified by GPS.  

Karrot’s main values are community and sustainability. It wants to change the perception of second-hand buying and selling by helping customers have positive experiences. Additionally, these second-hand transactions have significant environmental benefits, such as water conservation, and the reduction of carbon emissions and waste. The company aims to be at the forefront of the environmental movement.  

Ontario is the perfect market to establish another office, as diversity acceptance and environmental awareness are a way of life in the province. Karrot also specifically chose Toronto as the app works well in densely populated areas. Mayor of Toronto John Tory also explained that Toronto enjoys a pool of diverse and skilled professionals, which is key for the company as this office will create jobs. Following this successful launch, Karrot plans to continue its expansion into major Canadian cities.